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Free Heart Screenings Available in More than 100 Pharmacies in North East London

SAN FRANCISCO, Calif. June 2, 2014

Celebrating ten years of progress in arrhythmia care

AliveCor, Inc. announced today that in partnership with more than 100 pharmacies across North East London, free heart screenings are being offered as part of Heart Rhythm Week, an international campaign from June 2-6 2014. These pharmacies are a few of the first in the Country to adopt the new National Institute of Clinical Excellence (NICE) guidance, which supports the early detection of atrial fibrillation (AF) during the measurement of blood pressure. Participating pharmacies can screen for AF using the AliveCor® Heart Monitor. Blood pressure screenings are also being offered to screen for hypertension.

Community screening using the AliveCor Heart Monitor in pharmacies has been shown to be both feasible and cost effective in helping physicians identify people with AF, the most common abnormal heart rhythm and responsible for a third of all strokes. For many patients, AF is not known before a stroke, so screening for AF and appropriate treatment could have the potential to impact the community burden of stroke.

“We look forward to working alongside the NHS and local doctors to detect early signs of heart problems. We invite everyone to come to one of our participating pharmacies this Heart Rhythm Week and get their heart and blood pressure checked,” said Hemant Patel, the Secretary of the committee representing local pharmacists. “We hope to learn how community pharmacies and early detection can help with the prevention of heart conditions.”

“Last year during Heart Rhythm Week more than 1,500 people came out to have their hearts checked, with approximately 15 cases of previously undiagnosed atrial fibrillation detected,” said Euan Thomson, president and chief executive officer at AliveCor. “We are delighted to offer the community access to AF screenings with the AliveCor Heart Monitor, a convenient way for patients to track their heart health anytime, anywhere, at an affordable cost.”

Additionally, two pharmacies will be hosting special events with AliveCor during Heart Rhythm Week:

Thursday 5 June 2014:

Rohparm Pharmacy: Beginning at 9:00 a.m. the first ten people to complete a screening with the AliveCor Heart Monitor at this location will receive a free AliveCor Heart Monitor. Refreshments will be served and media is invited to attend.

Location: Rohpharm Pharmacy Ltd Unit 1 Opus Studios 212 Plaistow Road Plaistow London E13 0AL.

Tel +44 0208 471 1040

Store hours 9:00 a.m. – 6:00 p.m.

Friday 6 June 2014:

Lansbury Chemist: Beginning at 9:00 a.m. the first ten people to complete a screening with the AliveCor Heart Monitor at this location will receive a free AliveCor Heart Monitor. Refreshments will be served and media is invited to attend.

Location: Lansbury Chemist 173 East India Dock Road London E14 0EA.
Tel: +44 2079871875

Store hours: 9:00 a.m. - 8:30 p.m.

Wednesday 11 June 2014, House of Commons:

AliveCor will be exhibiting at the Arrhythmia Alliance's Parliamentary celebration for their 10th Anniversary, being held on Wednesday 11 June 2014 at the House of Commons, Westminster, London, from 12:15 p.m. – 3:00 p.m. The event will seek to celebrate advancements in arrhythmia patient care and discuss next steps to secure and improve patient outcomes, healthcare benefits and continued innovation. Presentations will be given from leading figures in healthcare including; Mrs Trudie Lobban MBE – Founder and CEO of Arrhythmia Alliance, Professor A John Camm – President, Arrhythmia Alliance and Professor in Cardiology at St George's Hospital, Glyn Davies MP and Chair of the All-Party Parliamentary Group on Atrial Fibrillation (APGAF) and representatives from NICE and the Department of Health. For media interested in attending and speaking with AliveCor please contact: rebecca@alivecor.com.

The AliveCor Heart Monitor received CE mark conformity in December 2012 and is the only mobile ECG recorder that supports both iOS and Android mobile devices. It records, displays, stores, and transfers single-channel ECG rhythms wirelessly, using the free AliveECG app. With secure storage in an EU data-law compliant cloud, users can access their data confidentially anytime, anywhere, and can grant access to their doctor.

A full list of published research studies for the AliveCor Heart Monitor is available at: www.alivecor.com/research.

The AliveCor Heart Monitor can be purchased at www.amazon.co.uk.

About AliveCor

AliveCor, Inc., is a privately held company headquartered in San Francisco. The company is dedicated to enabling users to participate in their heart health through the use of the AliveCor® Heart Monitor, an innovative mobile health solution. For more information, please visit www.alivecor.com.

AliveCor is a trademark of AliveCor, Inc., registered in the U.S. and other countries. iPhone® is a trademark of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google Inc., registered in the U.S. and other countries.

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